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 Petrunko O. NON-CONSOLIDATED EFFECTS 
OF SOCIALIZATION 

Petrunko O., Doctor of Psychological Sciences, Senior Research Officer, Professor at the Chair of Applied Psychology Institute of Human Sciences of Borys Grinchenko Kyiv University 

Abstract 

The article demonstrates that socialization in information societies inevitably acquires characteristics of media socialization and forced children to early self-socialization with media, instead of socialization with adults. The author considers the most likely risks of media socialization, which are the media deprivation, the mediatization of people consciousness, construction the media picture of the world. Author shows the ways which these risks moves themselves at the individual and social levels of media socialization. The article reveals the belief that at the social and societal levels these risks emphasize the effect of the phenomena that can be identified as a non-consolidating effects of media socialization. The article shows that the main risks of mediasocialization are: virtualization of individual and social life of human; mediatization and virtualization of individual, group and public consciousness (ideas, values, morals); the formation of warped, "media" picture of world; qualitative restructuring of social communications (transferring them to a virtual social networks, the weakening of social connections, including relationships of children with socialized environment); destructive changes (depletion and overload by negative emotions) emotional sphere of individual and social life of the people; the inclusion of aggression in subjective picture of the viewer's world (in connection with the growing level of tolerance to aggression takes place the formation of an attitude to it as to an acceptable social behaviors) and some others.

Key words:  information society;  media;  media socialization;  media deprivation;  media picture of the world;  mediatization of consciousness;  non-consolidating effects of media socialization.

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