Masimova L. FORMATION OF PROFESSIONAL COMPETENCIES OF A SPECIALIST IN PUBLISHING AND EDITING DURING A WORK WITH A VISUAL MASS-MEDIA TEXT

Abstract
The article considers the features of formation of professional competencies of a specialist in publishing and editing during a work with a visual media text. The actual purpose of the current work is realized by means of analysis of professional competencies and description of methods of their formation.  The paper justifies necessity of forming such instrumental competencies of a specialist in publishing and editing: basic knowledge about visual language as means of communication; common professional – creativeness of visual thinking in the process of information conditioning, skills in effective use of notional and emotional potential of visual mass media text; special professional – basic knowledge in architectonics of visual text, knowledge in specifics of different visual media text genres, knowledge of approaches in visual text editing. The proposed system of teaching methods of formation of professional competencies, on the one hand, takes into account the essential features of the visual media text and the main stages of its creation and, on the other hand, allows one to create professional creative experience of the future, taking into account his or her identity. It is seen perspective to continue description and systematization of methods of educational technology in the field of visual communication in order to create a bank of ideas.

Keywords:  methodological tools; professional competencies;  specialist in publishing and editing;  visual media literacy;  visual media text.

References

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