Briukhanova G. TOOLS OF DESIGN EDUCATION IN UKRAINE: ANALYTICAL REVIEW

Abstract
Today, solving the problem of design education in Ukraine requires academic and practical direction. The design should facilitate the solution of public problems in various areas of public life and the economy, to support policy of accelerating economic development. For this, we use the power of the impact design decisions, especially in the printed product.

With the rapid global changes necessary detailed analysis of the issues and problems of design education in Ukraine. It is necessary to identify all the productive possibilities of design development for solving problems of various industries. Work of designers will help in addressing environmental, social and spiritual problems in personal and social life.

It is necessary to be conscious importance of design problem overall and separately design of print products, to realize social meaningfulness of design school for a country. Its economic position very depends on it, in particular on oversea markets. Accordingly, maintenance of educational process preparation of specialists in area of design print products is one of the important tasks of state education. Life shows us, what huge meaning have in developed countries questions of preparation print production spesialists.

Education should ensure competitiveness of designers in the job market, in accordance with international standards. For this theoretical and practical training for students should be built as a single educational system, aimed at fostering professional competence. The student must be provided with the desire and ability to self-development and improvement. The training and future professional activities should be based on the personal development of their own intellectual and creative potential. Such an approach increases the efficiency of the creative process.

Keywords:  advertising;  creation;  culture;  design;  designer activity;  preparation of specialists;  printing products.

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