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Red’ko S., Panchenko A. FORMATION COMPETITIVENESS LEVEL OF SECONDARY SCHOOLS: ADMINISTRATIVE ASPECT

 

Red’ko S., assistant professor of public administration and education management institutions of society Borys Grinchenko Kyiv University, PhD of psychological sciences.

Panchenko A., assistant professor of public administration and education management institutions of society Borys Grinchenko Kyiv University, PhD of Public Administration.

Abstract

In the article it is substantiated the actuality formation of the competitiveness level of secondary schools that is based on a development of the individual which is able multiply the acquired knowledge throughout life. It was outlined the essence of the competition and competitiveness on the market of goods and services. It is classified the services on the labor market astangible or intangible character. The educational services’ essence is outlined and it is defines their differences from other types of service. In addition, it is defined the competition on market of educational services as a set of processes of interactions relationships and competitive fight between existing and potential subjects of in the educational market in order to obtain maximally advantageous market position and profits according to the certain goal. It is researched the factors of competitiveness of educational institutions on which defined the conditions and developed recommendations for the gradual formation of competitive advantages for secondary schools. The developed phased algorithm for forming competitive advantages of secondary schools: to formulate aims and tasks of secondary school; to carry out research concerning the strengths and weaknesses as researched institution and its competitor, using such instruments such as SWOT-analysis and CAF self-assessment model; to carry out benchmarking; to determine the procedure for formation of competitive advantages. It is defined the requirements that promote the success factors of educational institution such as providing unique, meeting the specific needs customers, originality services.

Keywords: secondary school;  competitive advantage;  competitiveness;  competition; service;  educational services;  competitive factor.

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