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Briukhanova G. TRENDS IN PROFESSIONAL TRAINING OF SPECIALISTS PRINTED MATTER IN UKRAINE: THE BEGINNING OF THE 21st CENTURY


Briukhanova G., teacher of Design department the Art Institute of Kiev University named Boris Grinchenko

Abstract

The article investigates the trends and carried out a search for new approaches to training specialists in the design of printed materials in the period after 2000. Research of features professional activity and the content of training in the design of printed materials gives us the opportunity to analyze the trends in vocational training in modern school.

Looking back at the history of design, we can admit that design – creative direction of this kind of project activity that can form style and the face of our country, not only to be a branch of art or design.

Currently, there are situations where in pursuit of the profession of fashion designer steadily increasing number of «professionals». This is bad for the quality and fullness of training future professionals.

The transition to a market economy from the 90-years of XX century was characterized by changes in the requirements of the population to products offered for sale. Necessary things need to be supplemented emotional characteristics. The objective of the design now became to attract consumers to purchase goods, the formation of his interest in buying with the influence of the emotional state of the buyer. These tasks are essential for designers today, that in turn causes significant changes in the industry, the training of specialists in design of printed materials, the expansion of the concept of «expert in design», the emergence of new specializations, such as eco-design.

Analysis of recent researches dealing with these problems indicates that identifying today's problems in the training of future professionals of design in universities is the subject of extraordinary scientific interest in recent years.

Key words: design of printed materials;  development trends;  eco-design;  education;  European integration;  the effectiveness of the system of training.

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